TOO RICH FOR NSFAS, TOO POOR TO PAY FEES!

#FEESMUSTFALL Movement 

The hash tag fees must fall movement was started in the year 2015 by the university students with the aim of getting the government to decrease fees or provide free quality tertiary education https://wagingnonviolence.org/feature/south-africa-fees-must-fall/
But students at poorer institutions like Fort Hare University and Cape Peninsula University of technology have been protesting against rising fees since 1994, but then their protest action was ignored. Was it because social media didn’t exist then? Was it because Twitter, Facebook and Instagram weren’t a norm then?

Let us break it down, social media has changed ways in people interact with current affairs like the basic need of education, it has changed ways in which events are reported to the public or the target audience and it has perceived the ways in which people receive the news; people get to see and hear two sides of the story and they get to give their opinion.https://studentnewsgrid.com/2016/11/fees-must-fall-social-media-instagram/ and  https://twitter.com/search?q=%23FEESMUSTFALL

Advantages of social media for public relations practitioners

The opportunities of social media for the public relations practitioners is that it's cheap for the public relations to communicate their message and that one click can spread and reach the entire world, and that different people in different areas can be a part of the conversation through social media; the message can reach vast audiences.
https://www.business2community.com/social-media/10-key-benefits-social-media-business-01461178

Video of Wits Students singing  https://www.youtube.com/w

atch?v=1rrLFCmJzT8

Disadvantages of social media for public relations 

The challenges of social media for the public relations practitioners is that, people who participated in the conversation posted pictures and videos that showed violence between the students and police which then created negativity around the campaign, and social media can also promote violence through pictures and videos shared. https://www.iol.co.za/news/south-africa/feesmustfall-tension-violence-in-second-week-of-ufsshutdown-11716570

video of students singing struggle songs
https://www.youtube.com/watch?v=L0lktLiBKTg

In conclusion I recommend that future campaigns ensure that they don't promote or condone violent behaviour; by making sure that violent pictures and videos don't make it on social media and they dont spread faster than the positivity of the campaign. Future campaigns need to take control of the converstaions that happen on social media regarding their campaigns, even though people have the right to express their opinions they also need to remember the purpose behind the activism. 


  

BEING BLACK IS NOT A CRIME!

#BLACK LIVES MATTER - birth of the movement  https://blacklivesmatter.com/about/herstory/

"our lives begin to end the day we become silent about things that matter" - Martin Luther King jnr.

Being black is defined as a subject of extreme abuse and oppression based upon the inaccurate or faulty perception of inferiority of the oppressor. 
https://theodora-b.com/2017/10/08/what-does-being-black-mean-to-you/

Social media is known as a tool and a platform in which media specialists use to communicate their message through to their target audience, through this platform; organisations, public relations practitioners and campaigns are able to raise awareness about the message they trying to convey. The #BLACKLIVESMATTER movement begin 4 years ago and until this day it continues to maintain presence on social media.
 https://www.vitispr.com/blog/benefits-of-social-media-in-public-relations/

It's so confusing on how colour defines people in this world; the darker you are the more hatred gets painted on you just to make you darker than you generally appear. #BLACKLIVESMATTER, It's so confusing on how they preach the word of the Lord but yet turn their backs against God's creations. #BLACKLIVESMATTER, Black people are seen as a primate that has a long tail, lives in tress and behaves in a silly or playful way; a monkey perhaps? #BLACKLIVESMATTER, These are the type of questions and comments that appeared on people timelines when the #BLACKLIVESMATTER movement was trending. 
https://twitter.com/blklivesmatter?lang=en

Opportunities

Advantages of social media in public relations is that it enables sharing of information instantly, in which the information will trend and travel faster than traditional media, it allows the target market/people to express their feelings about the topic in a subjective manner. It allows interaction of conversations between the target audience and public relations practioners, social  media helps public relations practitioners/industry with their research on their target audiences, what they like, what they don’t like and the feedback they get from the target audience.

a video from global citizens
https://www.youtube.com/watch?v=c1IopsKY0dY

Challenges

    Disadvantages of social media in public relations is that there will be negativity and negative feedback on social media about a particular post depending on the type of audience, not everyone will agree with what is being posted or said, the #BLACKLIVESMATTER created hatefulness among different groups of people to the point where they created #ALLLIVESMATTER and #BLACKLIVESDON’TMATTER. https://theconversation.com/the-backlash-against-black-lives-matter-is-just-more-evidence-of-injustice-85587

In conclusion I recommend that future campaigns need to make sure that their message is not misunderstood; for example black lives matter movement is taken as a racial or sexiest message by different groups of people, that’s why they came up with #BLACKLIVESDON’TMATTER and #ALLLIVESMATTER.